May 2008
13 posts
The third aspect of my new media literacy that I thoroughly enjoy, are my improved skills to use the technology that creates this media literacy. Prior to this class I had done a lot of work in Adobe CS3, as well as in Adobe Audition, Avid, etc…but this class really helped me to hone my skills and learn new ones. I really enjoyed the last project we did in Flash, which I had never used...
Another aspect of my new media literacy that I like is my new critical eye. This class really made me look at things in a new light, such as political websites, new media, news, etc. Some of the work we did in class, or even some of the artwork that was shown to us, made me see how easily people can change other people’s work, and create something totally new and different. I like being...
Final
One thing that I really like about my new media literacy, is my ability to find new things on the Internet that I would have missed before. For example, because of this class I have found great websites like hulu, tumblr, and delicious, that really do improve my time spent on the Internet. I never really had the skills to surf the web the way I do now, and it is more than rewarding to be able to...
The Human Clock
What an invention! Finally a device that will tell the time in a more exciting way. http://www.humanclock.com/ I think that this type of innovation is the best kind- it gets people across the world to come together and make something new. This is definitely the way of the future. People need to branch out and do creative projects such as the Human Clock, because after awhile, the regular old...
Politics Today
No wonder politics have become such a joke in our society- people are more concerned with time-warping our candidates photos to see what they will look like down the road, than they are learning about the issues that are at hand. It is no wonder that nobody ever has anything new to say that actually matters when it comes to the election. In fact, the only time I ever hear people talk about the...
Death by Blogging
Who knew that one of the biggest crazes to hit the Internet has been the very cause of potential stress-induced death? In the New York Times article about professional bloggers who blog until they, literally, drop, it is mentioned how the constant stream of news, information, and the immediate response that is required by bloggers, is causing more than just communication. I never thought blogging...
Government
When I read the New York Times article about the military analysts who were coerced to give “favorable” news coverage on the war, I was really disappointed in our government. My dad, an avid news watcher, was equally upset, because he trusted these so-called analysts much more than he did any other news anchor or journalist. I think it’s ridiculous that our government has such...
Donald Judd
Donald Judd’s art is, what I feel, a perfect example of post-modern, or minimalist work. It seems as though post-modern art has definitely changed drastically from modern art, and has made a social break in what we defines as ‘art’. I always look at pictures that are simply color swirls on a canvas, if even that complicated, and wonder how people managed to make the switch...
TxTMob
Once again, I am hit with the question of whether not new technology is a good thing, or a bad thing? TxtMob, for instance; advancement in technology that is accessible to the masses, or a new communication that will be misused by the masses? It is great that people have so many ways to communicate in todays’ world, especially with new media like Twitter and TxTMob. Communication is the key...
23andme
What has our world come to? I find it amazing that websites like 23andme even exist, let alone make a profit. Although I can see how it can be a huge step for technology, and I guess even for mankind, to be able to develop and use the Internet for companies like this one, I am still left shocked and appalled when I learn about them. 23andme is something I am not sure I agree with. Although...
Idiots and IDIOLOGY
I have never been more disturbed and annoyed while watching a movie, than I was while watching Idiology. I found this movie to be repulsive and more disturbing than any horror film I’ve ever seen. This film really made me think about what direction our world is going, and one of the reasons why I found it so repulsive, is probably because a part of me thinks that the future in that film...
Manufacturing Desire
As an advertising major, I found chapter 6 to be very intriguing. The chapter, entitled The Manufacturing of Desire, says enough by itself; advertising is nothing more than a vehicle to sell people hopes, dreams, envy, and status (regardless of whether or not these things can bought). In the film How to Get Ahead in Advertising, the main character I believe mentioned something along the lines...
Gattaca
I really enjoyed reading chapter 8, and exploring more of the scientific/technological aspect of looking. The film that we watched in class, Gattaca, I saw when it first came out, however I have been meaning to watch it again ever since. One scene (that we did not watch in class) that really struck me in the film, was the scene with the piano player who had more than 10 fingers. Being a piano...
April 2008
5 posts
Docile Bodies 3
The concept of docile bodies also plays on fear. In this ad for legal abortions, it makes parents fear that if they do not support legal abortions, their daughters may die from an illegal abortion if they become pregnant for whatever reason. Since many parents are unaware of their daughters sexual status, this ad may make them worry that if they need a way out of a pregnancy and they cannot...
Docile Bodies 2
Anxiety is a huge part of this advertisement for Hydroxycut, a weight-loss product. Not only do most women and men (who are generally a little overweight and not model-esque) have insecurities or self-esteem issues related to their bodies, but it is becoming increasingly difficult for men and women in today’s society to feel adequate in their own skin. The headline on this ad,...
Docile Bodies
Found in advertisements from over fifty years ago, the concept of docile bodies is evident in almost every ad, including this alluring, informative ad for Listerine. The fear of having bad breath, a typical insecurity for many people in social situations, is being tapped into by this ad by making you aware, or at least wonder, if you have bad breath. By sparking this question in the ad viewers...
Glamour
The text (Practices of Looking) describes glamour as something that conveys envy in the form of perfect bodies, perfect people, as well as other unattainable attributes. In the words of John Berger, “The state of being envied is what constitutes glamour” (p. 213). In advertising, glamour is depicted through the use of beautiful, flawless models who are satisfied with themselves...
Player A
List all the uses for a brick besides a wall: - weapon - seat - a weight - anchor for a very small boat - sidewalk - stilt (to put something on to keep above ground) - small ski jump (covered in snow) - emory board - sandpaper - paperweight
March 2008
1 post
February 2008
11 posts
Collective Desires
While surfing through the TV channels this morning I stumbled across MTV Cribs, which is a show that explores the fabulous homes of today’s celebrities. In this episode (featuring a member of the band Yellowcard), giant mansions, lavish properties and million dollar cars were showcased, conveying to the viewer (me, in this case), that having and spending a lot of money is one element of...
The Century of the Self
I really enjoyed the documentary ‘The Century of the Self’ because it really explained how PR, advertising and promotion as a whole got started. I think it is ridiculous that Edward Bernays was able to, almost single-handedly, create advertising techniques involving a person’s hidden desires to stimulate crazes such as cigarettes for women, and popularity for President...
January 2008
9 posts
adboardmedia.com →
football
Although I am not the most dedicated of football fans, one thing I really enjoyed about the games last Sunday (besides the intense action) were the ads! It is amazing to me that advertisements can be placed on the field itself and around the stadium throughout the game in order to reinforce the sponsor support. While looking for pictures to show you to demonstrate this blog, I came across the...
Windham Mountain →
Belleayre Mountain - NY →
For all of your who love snow sports, heres a link to a local mountain…check it out.
snow media
I have always been aware of the various types of snowboard/ski gear while in line for the chair lift, but I never really realized that snowboarders and skiers are actually moving, living advertisements. Of course it is evident that during competitions the competitors wear jerseys or gear from various sponsors, but only because it is usually written out on the boarder’s jacket or helmet in...
Watchvoice thread
media obscured
AIR MEDIA A form of media that I recently discovered was airplane advertisements. On Jet Blue, Dunkin Donuts has it’s logo type on the back of the individual television screens. Although the bright colors are very in-your-face, which consequently makes them hard to miss, I never noticed airplane advertising prior to this, which is odd because I fly a lot and there are so many things forms...