Docile Bodies 3

The concept of docile bodies also plays on fear.  In this ad for legal abortions, it makes parents fear that if they do not support legal abortions, their daughters may die from an illegal abortion if they become pregnant for whatever reason.  Since many parents are unaware of their daughters sexual status, this ad may make them worry that if they need a way out of a pregnancy and they cannot find a legal way to do it, they will find other means by way of an illegal abortion.  By provoking anxiety and fear, it will not only grab peoples attention to read the rest of the ad and think about the idea that is being presented, but it will make them wonder and fear the worst case scenario for the women in their own personal lives.  This is a very effective way to advertise because it touches on the personal lives of many,and brings up an issue that is not always openly discussed.  Also, since many people do have daughters, the question asked in the headline may stick with them, and when they are confronted with an opinion about the topic they may recall this ad and be persuaded to agree with the message.